by ex-Sen. Francisco "Kit" Tatad
Because of the unduly large role being played by the polling agencies in choosing national and even local candidates, I am rerunning this article that first appeared during the 2004 presidential elections to help the reader gain a sober and intelligent perspective on the credibility of these agencies.
FST Documentary Service
All inquiries to Sen. Kit Tatad, Tel. No. 9283627
HOW ABS-CBN AND SWS MISLED THE PUBLIC ON THE POLL COUNTOn May 10, 2004, after the counting of votes at the precincts, ABS-CBN began broadcasting a Quick Count. There was no attempt on the part of government to stop it. That would occur much later, when the Commission on Elections and the Department of Justice stopped ABC-Channel 5 from conducting its own count, and ordered the Daily Tribune not to carry ads containing hitherto unpublished election results supplied by the Opposition.As of 4 a.m. of May 11, 2004, the first 1.224 million votes counted were distributed as follows:NCR — 20.46 percentLuzon —39.60 percentVisayas —18.58 percentMindanao —21.36 percentThese were shared as follows:Candidate National NCR Luzon Visayas MindanaoFPJ 480,207 100,486 212,098 62,518 114,105GMA 466,294 70,182 157,527 143,470 95,107LACSON 202,929 56,954 80,452 18,655 46,858ROCO 93,100 22,245 45.045 13,570 12,239VILLANUEVA 102,249 27,102 40.973 13,254 20,920At this time of day, Mr. Mahar Mangahas appeared at ABS-CBN to deliver the first results of the ABS-CBN/SWS exit poll. Based on 528 NCR respondents, this poll reported the following findings, as of 2:30 a.m.GMA ————– 31 percentFPJ ————— 23 percentLACSON———- 20 percentVILLANUEVA—10 percentROCO————– 8 percentNO ANSWER—– 7 percentNotice the big difference between the Quick Count's figure and this one. Yet the votes of SWS's 528 respondents tried to reverse the impact of the 276,969 NCR voters who had put FPJ ahead of GMA by at least 30,304 votes. In the SWS survey, FPJ was now 8 percent behind.Mangahas did not find his NCR poll conclusive. In a text message to Ms. Susan Tagle, FPJ's communications aide, received at 3:30 a.m. of May 11, 2004, Mangahas said:"Frm Mahar: Sori 2 disappoint. She has lead, but inconclusiv sins many kept silent. Ds is ncr only. On d way to abs now. "Despite such inconclusiveness, he submitted the results anyway.Given the wide discrepancy between its own Quick Count and the SWS survey, ABS-CBN management did not quite know how to proceed. They could not possibly present to the public two sets of conflicting data and still claim any credibility. According to inside informants, Mr. Dong Puno could not decide, so they woke up Mr. Gaby Lopez at 5:30 a.m. But Mr. Lopez himself could see no way out either.Someone then proposed that the Quick Count be made to support the thrust of the SWS survey, which would eventually show GMA leading FPJ nationwide. They proposed to revise the geographic distribution of the vote count, by increasing the percentage for the Visayas (where GMA was leading FPJ) and bringing down the percentage for NCR, Luzon and Mindanao (where she was trailing FPJ).The proposed new distribution was as follows:NCR — 18.38 percentLUZON — 35.84 percentVISAYAS — 26.05 percentMINDANAO— 19.73 percentThis proposal was accepted, and Mr. Lopez immediately left for the United States.At 7:18 a.m. same day, the Quick Count showed the following results:Candidate National NCR Luzon Visayas MindanaoGMA 587,027 76,893 168,555 237,616 103,963FPJ 562,976 105,646 229,033 102,709 125,588LACSON 231,195 60,273 88,685 29,525 52,712ROCO 109,902 24,270 47,925 24,150 13,557VILLANUEVA 122,881 29,618 44,211 26,406 22,646Just by readjusting the geographic distribution of the count, GMA was able to wipe out her deficit of 22,903 votes at the 4 a.m. report, and post a lead of 24,051 votes at the 7:18 a.m. count. This tends to show that GMA had posted an additional 46,954 votes while FPJ posted zero. In reality, neither the votes nor the margins in NCR, Luzon, Visayas and Mindanao changed; only the percentage distribution of the votes did. Perception of reality changed, but not reality itself.As of 7:18 a.m. of May 11, the Quick Count had counted a total 1,613,981 actual votes for all the presidential candidates. In this count, FPJ led GMA in NCR, Luzon, and Mindanao. The only place where GMA led FPJ was the Visayas whose percentage share of the count had been changed, from 18.58 to 26.05 percent.At 1:00 p.m. of the same day, however, the SWS exit poll, using a base of 4,627 respondents, reported the following results:Candidate National NCR N/Cen. Luzon So. Luzon Visayas MindanaoGMA 41% 31% 32% 24% 62% 50%FPJ 32 23 41 38 21 35LACSON 9 20 9 11 4 5ROCO 5 8 2 11 3 2VILLANUEVA 5 10 5 6 2 4NO ANSWER 8 7 11 9 7 4Notice that GMA now leads FJP everywhere, except Luzon.This trend has since migrated to the Namfrel count.Namfrel has clearly adopted the same formula used by ABS-CBN and SWS. Simply by concentrating its Quick Count on areas where GMA has more votes than FPJ, while delaying the count in bigger areas where FPJ is leading GMA by wide margins, it is able to show GMA leading FPJ across the nation.Thus, as of 4 p.m., May 17, Namfrel already counted 1.68 million or 51.13 percent of the 3.29 million votes of Region VII, while counting only 1.19 million of Metro Manila's 6.9 million votes, and an average of 22.12 percent for the other regions..In Central Luzon, where FPJ's advantage was never disputed, except in Mrs. Arroyo's home province of Pampanga, the same Namfrel report showed Mrs. Arroyo leading FPJ, 693,461 to 252,794. The only possible explanation was that the votes were taken mostly, if not entirely, from Pampanga.This manipulation of public perceptions need not automatically affect the integrity of the entire data, if there were no attempt to change the same. But it is precisely part of the operation to alter the data. Once the trend is accepted, even the most militant would tend to drop their guard, and accept anything that follows, even if it was the result of invention or fraud.The twin motu proprio orders of the Department of Justice and the Commission on Elections stopping the independent broadcast by ABC-Channel 5 of the results of elections, and the refusal by the pro-Arroyo newspapers to carry paid advertisements by the KNP containing hitherto unreported results of the elections, followed now by the Comelec order to the Daily Tribune not to carry the same ads – all these must be seen in this light. They are an integral part of the effort to steal the elections.In the past, such attack on press freedom and the right of the people to be informed on matters of public concern would have ignited a rebellion in the ranks of the press. Not now. The mainstream media, both print and broadcast, have chosen to look the other way, while two of their own must fight for their freedoms. This shows the depth of the sinful collaboration between so many media owners and the administration. This has become the gravest danger to the democratic system.
(Reprinted with permission from ex-Sen. Kit Tatad)
Tatad, Kit. How ABS-CBN and SWS misled the public on the poll count. 5 March 2010. http://kittatad.wordpress.com/2010/03/05/how-abs-cbn-and-sws-misled-the-public-on-the-poll-count-2/
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