Procter & Gamble Suspends Advertising on Willing Willie

Procter and Gamble suspends advertising on Willing Willy (via the Pinoy Buzz Blog)  In an email from  Sol Liboro, Consumer Relations Manager, Procter & Gamble Distributing Phils, reportedly said:

 We would like to let you know that P&G always strives to advertise on programs that align with our values as a company and with our purpose to touch and improve life.  We routinely monitor the media in which our brands' messages appear and make advertising decisions that meet our policies and achieve our goals. As what we have mentioned in our first email, we are taking the Willing Willie case seriously and have been working closely with TV5 on the incident that happened in the said show last March 12, 2011.  We would like to inform you that we have suspended advertising on the show beginning April 7, 2011 while the incident is being reviewed and investigated by authorities.

Advertising & Marketing can easily survive even the permanent loss of a genre of television like The Willing Willie Show with Willie Revillame.