Secure in its Place (Firmly Bolted to the Titanic!)

CONGRATULATIONS are in order on the 23rd anniversary of the Philippine Daily Innuendo (PDI) whose editorial Secure In Its Place states:

The Inquirer is the No. 1 broadsheet in circulation and readership. It has a circulation of about 245,000 copies on weekdays and 260,000 Sundays. The Nielsen Media Index study last month showed that the Inquirer accounts for 49 percent of respondents who had read a broadsheet the day before. The Philippine Star ranked second, followed by the Manila Bulletin. The Media Atlas of Synovate has also shown that the Inquirer is the daily newspaper of choice of 44 percent of people who read English dailies every day in urban areas. Star ranked second and the Bulletin, third.

These numbers were a lot bigger ten or even five years ago. Yup! It's firmly bolted to the Titanic of printed newspapers, whose economic and ecological problems appear to be terminal all over the world. But PDI's biggest problem is never having figured out how to become an institution instead of a Mass Organization masquerading as a Large-Format Tabloid. And the Band played on...